French Use of Sex To Sell Anti Smoking Backfires
In pulling together my ‘what’s the next zeitgeist addiction’ post, I discovered this controversial anti-smoking campaign unleashed in France, February 2010.
I may be late to the party on this one, but felt like sharing as it blew my mind.
Sex sells, but selling anti-smoking with sex???
The photos speak for themselves.
From the French AP:
A provocative anti-smoking ad campaign featuring teens in a subservient sexual position has sparked a storm of controversy in France, with the country’s family minister calling Wednesday for the advertisements to be banned.