French Use of Sex To Sell Anti Smoking Backfires

In pulling together my ‘what’s the next zeitgeist addiction’ post, I discovered this controversial anti-smoking campaign unleashed in France, February 2010.

I may be late to the party on this one, but felt like sharing as it blew my mind.

Sex sells, but selling anti-smoking with sex???

The photos speak for themselves.

From the French AP:
A provocative anti-smoking ad campaign featuring teens in a subservient sexual position has sparked a storm of controversy in France, with the country’s family minister calling Wednesday for the advertisements to be banned.

Categories: health

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